Job summary
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference. Hybrid working, with one day in the office day a week located in Finsbury Square, London. In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively. NEED TO DO: Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard Work with Operations to identify homes needing support and share performance updates Manage campaign inboxes and provide responsive support to homes on targeting and local activity Liaise with Development and Interior Design to stay updated on refurb
Main duties of the job
Barchester Healthcare's marketing team is offering an exciting position for a Senior Marketing Executive within their fast-paced Brand team. The candidate will report to the Campaign Manager and collaborate closely with the Head of Brand Marketing. An ideal applicant will possess commercial awareness, data-driven capabilities, and a passion for executing impactful offline campaigns. The role involves developing targeted activities to enhance private pay enquiries, specifically for homes experiencing higher vacancies or undergoing refurbishment. Efficient communication with both internal and external stakeholders is crucial, as is attention to detail and a customer-centric approach. Key responsibilities include delivering multi-channel offline campaigns, collaborating with agencies to ensure timely and high-quality delivery, managing campaign inboxes, liaising with various departments to track refurbishments, and planning post-refurbishment events. The role also entails maintaining robust reporting mechanisms, overseeing media tracking, and managing budgets effectively. Essential skills include strong communication, attention to detail, a proactive organizational approach, and at least five years of marketing experience.
About us
Barchester Healthcare is a prominent name in the healthcare industry, providing exceptional services that prioritize the well-being of its clients. Known for its supportive work environment, Barchester promotes career development and offers numerous progression opportunities for its employees. The organization has been recognized for its outstanding workplace culture, securing a two-star rating from Best Companies and ranking 11th among the top 20 Best Health \& Social Care Companies to work for. Additionally, it ranks 14th on the Top 25 Best Big Companies to Work For in the UK. Barchester Healthcare is committed to building a team that shares its vision of delivering exemplary care and services. Employees benefit from a range of rewards, including retail and leisure discounts, access to wellbeing support, and the Best Doctors Service. Barchester values enthusiasm, dedication, and the drive to make a difference in the healthcare industry.
Details
Date posted
09 May 2026
Pay scheme
Other
Salary
£38,000 a year
Contract
Permanent
Working pattern
Full-time, Part-time
Reference number
1500554802
Job locations
Barchester Healthcare
Islington
N19 3AY
Job description
Job responsibilities
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office day a week located in Finsbury Square, London
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO: Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard Work with Operations to identify homes needing support and share performance updates Manage campaign inboxes and provide responsive support to homes on targeting and local activity Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker Work with Customer Experience to refine customer journeys and update tools and guidance Lead planning for post refurbishment events to drive awareness and enquiries Maintain reporting tools with up to date campaign and home level data Oversee media tracking (numbers, URLs) and report monthly performance Manage budgets, process invoices promptly, and flag risks or underspend Provide ad hoc support to Campaign Marketing and the Head of brand marketing
NEED TO HAVE: Strong communication skills and a collaborative mindset High attention to detail and the ability to manage multiple projects simultaneously Confidence working with data to inform decisions A proactive, organised approach and a passion for delivering great work A minimum of 5 years marketing experience
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health \& Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Job description
Job responsibilities
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office day a week located in Finsbury Square, London
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO: Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard Work with Operations to identify homes needing support and share performance updates Manage campaign inboxes and provide responsive support to homes on targeting and local activity Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker Work with Customer Experience to refine customer journeys and update tools and guidance Lead planning for post refurbishment events to drive awareness and enquiries Maintain reporting tools with up to date campaign and home level data Oversee media tracking (numbers, URLs) and report monthly performance Manage budgets, process invoices promptly, and flag risks or underspend Provide ad hoc support to Campaign Marketing and the Head of brand marketing
NEED TO HAVE: Strong communication skills and a collaborative mindset High attention to detail and the ability to manage multiple projects simultaneously Confidence working with data to inform decisions A proactive, organised approach and a passion for delivering great work A minimum of 5 years marketing experience
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health \& Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications
Essential
- A minimum of 5 years marketing experience; Strong communication skills; Collaborative mindset; High attention to detail; Ability to manage multiple projects; Confidence working with data; Proactive and organized approach; Passion for delivering great work Person Specification
Qualifications
Essential
- A minimum of 5 years marketing experience; Strong communication skills; Collaborative mindset; High attention to detail; Ability to manage multiple projects; Confidence working with data; Proactive and organized approach; Passion for delivering great work
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
Barchester Healthcare
Address
Barchester Healthcare
Islington
N19 3AY
Employer's website
https://www.barchester.com/ (Opens in a new tab)
Employer details
Employer name
Barchester Healthcare
Address
Barchester Healthcare
Islington
N19 3AY
Employer's website
https://www.barchester.com/ (Opens in a new tab)
