Job summary
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference. Hybrid working, with one day in the office day a week located in Finsbury Square, London In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively. NEED TO DO: Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard Work with Operations to identi
Main duties of the job
Barchester's marketing team offers an exciting opportunity for a Senior Marketing Executive to join a fast-paced Brand team. The role reports to the Campaign Manager and involves collaboration with the Head of Brand Marketing. The Executive is expected to demonstrate commercial awareness, data-driven thinking, and a passion for impactful campaigns. The job offers hybrid working, requiring presence in the Finsbury Square, London office once a week. Key responsibilities include driving targeted activities to increase private pay enquiries, particularly for homes with higher vacancies or those undergoing refurbishment. Strong communication skills and customer focus are essential for working with both internal and external stakeholders. The role involves managing multi-channel offline campaigns, coordinating with various teams to ensure timely and high-standard delivery. Additional tasks include managing campaign inboxes, providing support aligned with local activities, and staying updated on refurbishment timelines via trackers. Barchester offers a supportive environment with pathways for professional development.
About us
Barchester Healthcare is a leading provider of health and social care services in the UK. Known for its supportive and progressive work environment, Barchester is dedicated to the professional development of its staff and maintaining a high standard of care across its facilities. The company has earned a two-star outstanding rating by Best Companies, highlighting its commitment to employee satisfaction and organizational excellence. Barchester ranks 11th among the top 20 Best Health \& Social Care Companies and 14th in the Top 25 Best Big Companies to Work For in the UK, reflecting its strong workplace culture and employee-centric policies. The company values innovation, quality, and a community-centric approach to service delivery, making it a desirable place for career growth and personal development. If you are looking to grow in a nurturing environment that values its workforce, Barchester presents a rewarding and empowering opportunity for career advancement and job satisfaction.
Details
Date posted
09 May 2026
Pay scheme
Other
Salary
£38,000 a year
Contract
Permanent
Working pattern
Full-time, Part-time
Reference number
1500554801
Job locations
Barchester Healthcare
Wimbledon
SW19 8LR
Job description
Job responsibilities
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office day a week located in Finsbury Square, London
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO: Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard Work with Operations to identify homes needing support and share performance updates Manage campaign inboxes and provide responsive support to homes on targeting and local activity Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker Work with Customer Experience to refine customer journeys and update tools and guidance Lead planning for post refurbishment events to drive awareness and enquiries Maintain reporting tools with up to date campaign and home level data Oversee media tracking (numbers, URLs) and report monthly performance Manage budgets, process invoices promptly, and flag risks or underspend Provide ad hoc support to Campaign Marketing and the Head of brand marketing
NEED TO HAVE: Strong communication skills and a collaborative mindset High attention to detail and the ability to manage multiple projects simultaneously Confidence working with data to inform decisions A proactive, organised approach and a passion for delivering great work A minimum of 5 years marketing experience
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health \& Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Job description
Job responsibilities
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office day a week located in Finsbury Square, London
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO: Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard Work with Operations to identify homes needing support and share performance updates Manage campaign inboxes and provide responsive support to homes on targeting and local activity Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker Work with Customer Experience to refine customer journeys and update tools and guidance Lead planning for post refurbishment events to drive awareness and enquiries Maintain reporting tools with up to date campaign and home level data Oversee media tracking (numbers, URLs) and report monthly performance Manage budgets, process invoices promptly, and flag risks or underspend Provide ad hoc support to Campaign Marketing and the Head of brand marketing
NEED TO HAVE: Strong communication skills and a collaborative mindset High attention to detail and the ability to manage multiple projects simultaneously Confidence working with data to inform decisions A proactive, organised approach and a passion for delivering great work A minimum of 5 years marketing experience
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health \& Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications
Essential
- Strong communication skills and a collaborative mindset. High attention to detail and the ability to manage multiple projects simultaneously. Confidence working with data to inform decisions. A proactive, organised approach and a passion for delivering great work. A minimum of 5 years marketing experience. Person Specification
Qualifications
Essential
- Strong communication skills and a collaborative mindset. High attention to detail and the ability to manage multiple projects simultaneously. Confidence working with data to inform decisions. A proactive, organised approach and a passion for delivering great work. A minimum of 5 years marketing experience.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
Barchester Healthcare
Address
Barchester Healthcare
Wimbledon
SW19 8LR
Employer's website
https://www.barchester.com/ (Opens in a new tab)
Employer details
Employer name
Barchester Healthcare
Address
Barchester Healthcare
Wimbledon
SW19 8LR
Employer's website
https://www.barchester.com/ (Opens in a new tab)
