Role :Marketing \& Ecommerce Manager
Hybrid working
Our client is a well-established, founder-led Australian fashion/ lifestyle brand with a loyal following and a fast-growing footprint, they're searching for a senior marketing leader to take the reins of their full marketing function as the business enters its next big growth chapter, including a new push into the US market.
This is a senior, hands-on leadership position for someone who can move comfortably between big-picture strategy and the day-to-day details.
Responsibilities:
- You'll take ownership of the full marketing mix - eCommerce, performance, lifecycle and brand -and be accountable for the commercial results that follow.
- You'll also be the lead architect of the brand's US launch strategy, taking it from the ground up through to scale.
- You'll have a small leadership team reporting to you across performance marketing, CRM, social, PR/influencer and web, and you'll partner closely with a content lead who owns creative production.
- Setting and owning marketing strategy across paid acquisition, lifecycle/CRM, ecommerce platform optimisation, influencer, PR and events.
- Leading the go-to-market plan for a new international market from initial launch through to growth at scale.
- Managing and developing a multi-disciplinary marketing team, plus external agency relationships.
- Owning the marketing P\&L - building it, reporting on it, and defending it.
- Using trading and performance data to find and act on commercial opportunities.
Background
- 6-8 years of marketing/ecommerce experience, with at least 3 years at manager or senior manager level.
- A track record of driving commercial growth inside a fast-scaling, direct-to-consumer brands.
- Hands-on experience launching or scaling a brand into a new international market -US market experience is highly valued.
- Confidence working across the modern marketing stack (ecommerce platforms, email/CRM platforms, paid social and search, analytics.)
- Experience owning influencer, PR and events strategy at a senior level, not just running the day-to-day.
